Lead System Product Designer
I'm Kushal. I architect end-to-end products and scalable design systems, currently leading system design at WheelsEye Technology, India's largest fleet management platform.
Companies and partners I have built with
Selected work
Core systems, distinct constraints, one discipline: ownership from research to shipped architecture.
India's largest fleet-operator platform ran its support on human agents — sixty thousand tickets a month, and a phone call for every one. I designed the system that moved it into the app.
Fleet owners and truck drivers were forfeiting time and revenue to a fragmented FASTag recharge and tracking process. I now own this vertical in its entirety, from field research through to the shipped interface.
Norway throws away clothes it could easily have mended. Repair exists — tailors, cobblers, small shops — but finding one is fragmented. I designed the system that makes mending the easier option.
Young adults' clubs, projects, games and friendships live online, spread across apps that each do one part. I took RakuDenZ from an idea to an MVP: a den you walk into, where work, play and community share one room.
A Chennai based gold and minerals trading client required their inventory management system rebuilt, for a user base that had only ever known a DOS interface.
About
I am a Lead System Product Designer with a computer engineering background, currently leading product design and system architecture at WheelsEye Technology while advising high-growth startups. My work spans zero-to-one product strategy, multi-platform design systems, complex data workflows, and hardware-software companion interfaces.
WheelsEye Technology
WheelsEye Technology
WheelsEye Technology
Product Designer, Kru Studio
Product Designer, Kru Studio
Product Designer, Kru Studio
Game Designer, Kru Studio
Product Designer, Kru Studio
Writing
Taking the road less travelled helps you find a perspective and enhances your situational awareness. Checkout my medium articles that tell the story of how I think and build.
Every design community is having the same argument — that AI is replacing designers. A look at what actually changes, and what doesn't.
Read on Medium ↗
Years spent designing across payments, logistics, telematics and SaaS pointed at one habit that mattered more than tooling — and it isn't AI.
Read on Medium ↗On my shelf
Independent practice
Design problems I chose to solve without a client brief demanding it, treated with the same rigor as commissioned work.
Co-Curricular & Side Pursuits
The other side of me, away from the screens: the games I can't put down, the places I haven't been to yet, and the stories I read and write.
just one more round
taking it apart
In their words
A few words from managers, founders and collaborators I've built with.
Open to Lead and Senior Product Designer roles, and select studio partnerships.
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